TECHGEEK.com.au - Windows Phone 7 is far from dead

Check out my article on TECHGEEK.com.au in response to 'Is Windows Phone's Consumer Focus Killing It?' published on Wired Epicenter.

"Wired Epicenter recently published an article on Windows Phone titled 'Is Windows Phone's Consumer Focus Killing It?' It's certainly reasonable to propose that the consumer focus is a reason for Windows Phone's less than spectacular adoption, but to say that Microsoft's will to satisfy the end consumers to the highest degree possible will be a prominent cause in the platform's possible demise is pushing it much too far.

That's obviously not to plainly suggest that Microsoft taking a very Apple-like approach with smartphones isn't holding them back even slightly. It's a large reason for Windows Phone's general lack of awareness amongst phone shoppers, and the obvious lack of sparkle in Microsoft's Windows Phone lineup. Unlike Google with its Android operating system, Microsoft places strict hardware guidelines on manufacturers developing Windows Phones. OEMs are not permitted to have a screen resolution that is beyond or below 800 X 480 and processor requirements remain particularly strict and unmoving..."

As Windows 8 propels Post-PC

Not too long ago, Microsoft pulled the wraps off the developer preview of its next generation operating system. I say 'next generation' intentionally as opposed 'next' because Windows 8 truly does signify a revolution for not only Microsoft, but personal computing as a whole. With Microsoft's pre-beta release of Windows 8, I can say without hesitation that computing is without doubt driving head-on into the age of direct manipulation computing, or 'Post-PC' if you like.

Anybody who counts Microsoft out as being an influential figure for the next decade of computing would have to be incredibly short-sighted. Eric Schmidt pointed out earlier this year that he considered his gang of the four most influential consumer technology companies to be Google (naturally), Apple, Amazon and Facebook. Microsoft did not make it into his little clique. This itself would seem almost a mathematical impossibility when you account for Microsoft's market share in the PC arena and also a direct affront to the 'chain of command' given the many ways that Microsoft indirectly and directly affects the lives of people and companies around it. Sure, Microsoft doesn't have the strong-hold it had on multiple markets 5-10 years back, but heck, Microsoft has commanding, monopoly-enabling market share in PCs – and market share means power.

We've all seen Microsoft's success as an underdog, and their success has always coalesced with the idea of 'slow and steady wins the race'. And perhaps slow and steady manifests Microsoft itself as a corporation, an influential giant completely devoid of the agility of its start-up days. The world was sceptical about the Xbox when it launched, it took time to gain traction but Microsoft eventually broke through with the product and it is now the best-selling console in the United States. Windows Phone still sits at the bottom of the smartphone pack with a single digit market share to boast, but Microsoft are in no position to give up on Windows Phone (I'm glaring at you, HP). With Nokia paving multiple new pathways and opening new doors for the platform, there isn't much to justify the opinions of anyone who believes Windows Phone is going down. I can see why analysts are bullish on their prospects for the platform.

At that, there's no reason why we as the consumers shouldn't be bullish on Microsoft and its Windows 8 project either. By all intents and purposes if Microsoft decides to dump the Windows monicker in the same way that they dumped 'Windows Mobile' for 'Windows Phone' it would not be completely out of line. After all, the new OS does not look, or more importantly, feel like Windows at all. It's touch-friendly, it's intuitive, it's animated...it's fun. Microsoft made a big case for touch technology at its BUILD 2011 event, slanting heavily towards an ideology that touch is the future of computer interaction, and I agree wholeheartedly.

As we all are fully aware, Microsoft's approach to slates and tablets has always appeared as half-hearted, not bothering to put in the full effort to have an OS optimised for iPad-like devices with the belief that a powerful operating system could justify the poor ease of use. Consumer reception has likewise been half-hearted. Microsoft obviously overlooked the fact that the power factor of the full Windows experience is only sufficiently augmented with the presence of a keyboard and mouse. So when it comes to slates, looking at Windows 8, despite its often frustrating switches between interfaces it's relieving to see that Microsoft has managed to acknowledge the writing on the wall and subsequently put their heart in the right place.

I guess we can thank the iPad for its applications as an impetus for a stagnating PC market. I believe that people and innovators are the creators of their own fate - yeah I know it's corny and it's cliche, but it's true. The technology market, or automotive market or any market that thrives on innovation isn't and should not be bounded by the perceived limitations of eras or times. I get the feeling that people believe that things have to remain a certain way until a specific time comes that rings a bell for a revolution or an overthrow of the current. Perhaps a good example to illustrate this very point would be flexible display technology - we'd all love to see flexible displays right now and the prospects are exciting but there's always going to be the consensus that the concept is simply too far ahead of its time. I'm glad that Microsoft has shown the gut to propel the industry with a revolution in Windows 8, instead of yet another evolution of Windows 7 which would only vitiate the industry's implacable transition into touch and 'post-PC'.

Windows 8 is not a perfect operating system, it's far from perfect and will most likely take a generation or two to eradicate legacy requirements which are by far its biggest gripe. I'm not predicting that Windows 8 will sell like hot cakes, will be insanely successful or by all means, not be a Vista. The developer preview of Windows 8 though is purely representational of Microsoft's trajectory, and the most I can say is that Microsoft have pointed their unwieldy ship in the right direction. They have proven themselves in the past that they are more than capable of winning a game slow and steady and have proven their ability to successfully leverage their assets and integrate tightly their cobweb of products and services. As far as I can see, these are a few crucial underpinnings for imminent success.