Playstation Vita sentiments and a forecast for the gaming handheld

Evolution is a biological term that aims to explain the development and change of living organisms throughout a long progression of time. It is universally known that humans as a species used to be apes. Though I still know some people who have not quite left this state. For gamers, the passion and love for their devices pathologically turns them into living organisms, and thus it can be said that they evolve over time, through the biological process. This can be certainly said for gaming which has gone through its fair share of 'natural' evolution. Its consumer demographics, manufacturers and content have all evolved dramatically throughout time. Along with this, gaming turned from a cult, into a passion and now into a pastime. Now, with the spread of gaming's accessibility, is it now turning casual?

Core gamers grimace at the very thought that their absolute passions can turn out to be someone else's method of time wasting. However the past 5 years to the present has seen gaming go through yet another one of these evolutions; this time, it is the inexorable rise of smartphone gaming. Gaming back in the day was a form of media split by two extremes, you were either a gamer or you weren't. Handheld gaming only existed in forms applicable to people who actually wanted to game. You wouldn't buy a DS or a PSP because you wanted to web browse or take photos. However, for smartphones, gaming is a second thought. Smartphones and similar devices have certainly widened the consumer demographic for gaming but in a much more diluted kind of fashion.

The once dichotomous relationship between gamers and non-gamers has now turned into an almost sibling like relationship, in that core gamers and casual gamers are both gamers alike, but fiercely rivalled kin in one big happy family. Having said this, all of this mobile gaming talk is irrelevant unless I put it into context. What does it mean for the core gaming scene? What does it mean for the Playstation Vita?

I've been very frustrated with Sony recently, I didn't believe Sony made the entirely correct decision to opt for Android on their mobile devices, and their blatant apathy to what was once their strongest brand - the Walkman - has been nothing short of unresourceful. Sony was criticised by many sceptics with the initial announcement of the NGP for cooking a tried and failed recipe. Hardware superiority since the earliest days has always been one of Sony's key strengths, however the critics argued that Sony once again betting on pure hardware superiority would prove to be a game loser. These claims though, were short-sighted. From where I stand, the Playstation Vita's (NGP's) unfaltering approach is the best decision Sony has made in a very long time.

Now I have a bit of a confession to make: I'm not a game fanatic, in actual fact it will surprise you that I'm not a gamer at all and my gaming accolade can be summed up with the occasional session of 'Pipe Riders' on Miniclip and a 2 kill streak playing Call of Duty: Black Ops on a PS3 at my mate's place. While camping.

Speculation that mobile and casual gaming will bring detriment to core portable gaming devices and other dedicated consoles is...well nothing more than speculation. The slow sales of the Nintendo 3DS and PSP, particularly the PSP Go has fuelled this short-sighted theory, and the success of Apple's mobile contraptions have continued to feed this fat rumour monster.

Looking down on casual gamers. Those n00bs!

It must be considered though, that dedicated handheld gaming has never quite appealed hugely to the masses, and in many ways has simply been considered as an extension to the primary gaming machine, which is the console hooked up to your television. It's a niche, and will most likely remain that way. I would say that the slow sales of these handheld gaming devices has been attributed to a lack of innovation from the manufacturers but also just a natural lack of potential consumers. The PSP 3000 and Nintendo DS both successfully skimmed the portable gamers from the top of the gaming pack, and their successors haven't provided anything worthy to warrant a necessary upgrade.

Frankly, I think Apple's dominance in the mobile devices market has had almost aught effects in core gaming. In actual fact, relating them in the first place is simply an impertinent comparison. When Steve Job's boasted that the iPod Touch had outsold Sony and Nintendo we all found the very notion quite astounding, that a newcomer could create such a splash. However the statistics were a grossly unfair comparison summed up perfectly with the most overused pun in consumer electronics: comparing apples to oranges. This superficial look at the handheld gaming segment didn't address on key factor, and that is that gaming is not the primary and only selling point with the iPod Touch and iPhone. Like I mentioned before, for smartphones, gaming is a second thought. This gives these devices one enormous advantage when its come to their selling power: and that is multiple selling points, and thus a larger potential consumer demographic.

So, it's not surprising that the iPod Touch outsold Nintendo and Sony combined, because in essence it is more than one device. A more just comparison would have been to place side by side Nintendo and Sony's sales against the consumers who bought an iPod Touch specifically for gaming. I'll be damned if Apple still emerged the winner. The point I'm trying to make is that the dedicated handheld gaming market is here to stay. Casual gaming devices like the iPod Touch don't quite have the firepower, and probably never will to penetrate the desires of core gamers.

The Playstation Vita exemplifies Sony's sentiments regarding core gaming, and that is that core gaming will never turn casual. In the mobile gaming market, casual will always be king purely in terms of the magnitude of its customer base, and that's an unavoidable fact. But, conversely there will always be a small market for the consumers who want to take the experience of their home console wherever they go, and that's where Playstation Vita comes in. By sticking steadfastly by their niche market, Sony have maintained the value of their Playstation brand, and the loyalty of their consumers who, like the company they idolise, will never go casual. Betting on hardware superiority was not only the right way to go because it leveraged Sony's strength in hardware, but it's a product that their current consumer base can connect with. And with a price like US$250 for the base Wi-Fi model, it's an invitation for outsiders to join the family.

It can be argued that the likes of smartphones and other forms of casual gaming will eventually reach the level of core gaming through technological progression, after all, there's no end to improvement. However it is a fact, that it's impossible to ever reach the potential of a dedicated device on a less focused one. Smartphones have managed to reach a similar level of gaming that the PSP 3000 or PSP Go currently offer. By raising the benchmark almost impossibly high with Playstation Vita, Sony has brought very deep sentimental pleasure to core gamers. Now, handheld gamers don't have to feel like the casual invasion is catching up on them. Additionally, this is finally a worthy upgrade for current PSP users.

Having said that, what does 'Vita' mean? Kaz had a lot to say about the term Vita at E3:

"Vita means life, and we're confident that Playstation Vita will be the first product that truly blurs those lines between Playstation entertainment and your real life." - Kaz Hirai.